8th March, 2025
8th March, 2025
Part I of the article has discussed 6 tips for courses’ social media marketing, and Part II will discuss 6 more, so keep reading:
Contacting similar accounts and asking them to market your product can be as effective as referrals because client trust is increased when a person, not a brand, gives the recommendation. Collaborating with influencers is a popular and effective social media marketing strategy. This involves reaching out to influencers with a large follower base that includes ideal potential clients for you and asking them to promote your courses.
This collaboration could involve a one-time payment, offering them free access to your course, providing an exclusive discount code or link to your website, or sharing a percentage of the revenue generated.
Alternatively, consider partnering with similar companies and agreeing to promote each other's products. For instance, if you have a supplier, you could highlight them on social media and ask them to share your post in return.
Your online training company’s brand awareness and course bookings will increase when a relevant audience hears about your content from a trusted voice because it appears on their pages and shows them that someone they follow endorses you, increasing their trust in the course quality.
Considering performance metrics when creating your social media marketing strategy is essential. You should try a few different posting strategies to see what works and what doesn't to improve your marketing strategy. Here are some suggestions for assessing your social media marketing efforts:
Begin by familiarizing yourself with the built-in analytics tools most social media platforms offer. These tools can provide insights such as your post's reach, engagement rates, and view counts.
Next, define what to measure. If your objective is to enhance brand visibility, track impressions. If you want to boost brand visibility, track impressions. However, you should track click-through rates if you want to boost conversions. You need to measure these key performance indicators (KPIs).
Try different types of content. For example, did the repurposed carousel post outperform the video? Does your entertaining content get more clicks than your informative content? Observe which types of content resonate most with your audience and prioritize those in future strategies.
Additionally, consider posting times and days. Are your Monday posts substantially more viewed than those on Thursday? By testing, you can learn what your audience desires and then modify your strategy accordingly.
Decide how to track key performance indicators. You might create a spreadsheet to log weekly metrics. Ensure you record posting times, platforms used, content types, and all relevant KPIs. This data will help you identify patterns and make informed decisions.
Tracking your performance allows you to better adjust your social media marketing plan for the course based on data-driven decisions.
Social media marketing is free, which is great. However, you can start running paid ads on these platforms if you have a budget. The platform displays these ads to users interested in the content, helping to increase your visibility and attract potential clients who are likely to book a course. You can track specific conversions, such as the number of clicks on the ad or your website’s visitors who may book a course.
Although this can be costly, you control how much you spend by setting a budget. Then, the platform automatically allocates funds for you based on your preferred option, such as a daily or weekly limit.
Posts that take the reader on a journey with a clear beginning and end are more likely to engage an interactive audience. It would be even better if you could share a personal story about your brand, your clients, or yourself. People are naturally drawn to stories; they provide a reason to keep reading and help to humanize your brand, making it more relatable and inspiring.
The most effective stories convey a clear message to the reader. This could be a moral lesson or a message about how readers can achieve similar results for themselves. To leverage this, include a call-to-action (CTA) at the end of each post, offering readers straightforward instructions on what to do next—whether that’s following a link, reaching out, or booking a course.
Testimonials represent great content and often include storytelling, such as how a client discovered your training courses, their training journey, and their post-course results.
Also, you can tell a story about why you started your training company.
_ILLAFTrain_2958b6c8d1c1ba6061c559757f03e78449530269_c8d3834aff7ed6d812f39d49e48a7546.jpg "Social Media Marketing")
There’s often a trending topic on social media every day, but don’t feel pressured to engage with all of them. In fact, it’s usually better not to; your social media content should remain relevant to your target audience.
However, you should participate if it adds something valuable, interesting, or unique to your training business. Following current trends expands your audience and boosts your brand popularity, in addition to showcasing your solid social media presence.
Following trends involves more than just being aware of what's going on in pop culture or the hottest topics right now; it entails keeping up with discussions and trends in your field that may not be as popular but are more pertinent to your work. These are the topics through which you can provide the greatest value.
Being active on social media and identifying and following industry experts who maintain blogs or newsletters will help you stay informed about the newest trends. Most platforms allow you to follow hashtags, so use that to track words and terms related to your industry. Join relevant discussion groups and monitor the conversations.
Create unique and engaging content based on what your audience is currently discussing. This will allow you to participate in the conversation and establish yourself as a thought leader in your field using social media.
The top social media platforms are Facebook, Instagram, X, and TikTok. However, there are other options to market your courses, and these popular platforms might not even be pertinent to you at all, depending on your product. Understanding your audience and the platforms they use will help you decide this.
For example, professionals seeking certifications or compliance training or students looking to advance their skills are likely to use LinkedIn to find opportunities for professional development, network with colleagues, and stay current with industry trends. Although LinkedIn is frequently underestimated by businesses, it can be a great platform for marketing courses because it is full of prospective clients eager to enhance their skills and qualifications. 78% of training providers use it for this reason.
Alternatively, if your audience comprises young people aspiring to launch new businesses through skill development, they may gravitate towards Pinterest. This platform is particularly suitable if you offer courses in personal development or fitness, as it boasts 482 million monthly users yet is often overlooked.
Some alternative apps have emerged due to recent changes on the X platform, and they are becoming more popular. Consider exploring the potential of platforms like Bluesky or Threads, where competition may be less intense.
Part II of the article discussed additional useful tips that will help you optimize your social media marketing efforts. You can apply these tips to improve your digital presence and market your courses better by understanding your audience, repurposing content, and creating interactive communities.
