1th March, 2025
1th March, 2025
All training providers face the challenge of highlighting their courses in a competitive market. You know that your online or in-person courses are great, but how do you ensure that everyone knows about them?
Social media marketing should be part of your marketing strategy because it can be highly effective in increasing course bookings, often without any financial investment.
how can you leverage the billions of daily social media users to market your courses for free? Here are 12 tips for courses’ social media marketing:
You must understand your target audience before marketing your courses on social media. Imagine your ideal client. Are they a big business or a single client? What are their current educational backgrounds? What goals do they hope to achieve from the course? Where are they? At this point, the more specific you are, the better.
If your training business is established, you probably already know this. If not, now is the time to fix that.
Knowing your audience will help you identify the content that appeals to them and adjust your social media marketing approach accordingly. Your content needs to be valuable to engage your audience, so make sure to understand your clients’ key characteristics and what they want from their social media experience. This could include free course resources or tips relevant to course topics.
Video content dominates social media, so it is essential to incorporate it into your marketing strategy for selling your courses. 92% of marketers say that video content yields a strong return on investment.
TikTok is a well-known platform that specializes in short videos. It is reportedly a more popular search engine than Google for some client segments, and it has been demonstrated that extensive exposure on the platform propels businesses to new heights.
Can you answer some questions posed on TikTok in a way that relates to your courses? If so, this could be an opportunity worth seizing.
However, TikTok isn't the only platform where video content excels. Videos also perform well with Instagram and Facebook algorithms, and YouTube Shorts is an increasingly popular medium for content browsing.
You can share interesting short snippets from the course to give people an idea or create a summary video outlining the courses you offer and showcasing your unique value proposition.
Additionally, consider producing content that reflects your organizational culture, such as behind-the-scenes videos of your team at work or "day in the life" clips, which are easy to create and often resonate well because they humanize your brand.
As part of your course marketing strategy, you can try creating entertaining content by recreating short videos using trending sounds or participating in viral trends.
Remember that all content can be repurposed across multiple channels to maximize reach, allowing you to promote your courses on social media quickly and easily.
You can convert nearly any content into video format. For instance, this article could be transformed into a video where someone presents these tips on camera or by creating an animated text version to share on social media. Additionally, you could turn these tips into a carousel post, which typically garners high engagement.
Observe the highest-performing content on your website and social media, and consider how to repurpose it into new content.
Don’t worry about repetition. Your audience is unlikely to notice the similarities as long as you repurpose content at spaced intervals and avoid reposting the exact same content. This is one of the easiest and most effective ways to boost engagement and market online courses.
Social media is the ultimate "social" platform, providing a great opportunity to connect and interact with your current and potential clients. Make it a two-way conversational platform by responding to comments and messages to humanize your training company and make it more relatable and approachable for clients.
Creating a sense of belonging to an exclusive group can effectively enhance client loyalty to your brand while fostering community. Building an engaged community that brings your audience together and encourages them to communicate with each other is a powerful way to drive conversations and build meaningful relationships.
You can create a private group on Facebook or LinkedIn for current attendees so they can connect with their peers and discuss your courses. Plus, this space can offer exclusive discounts or early access to new products as a gesture of appreciation for your most engaged clients. Additionally, you can post conversation starters or pose questions in these groups to keep your community active and involved.
Alternatively, a simple way to build community is by including a call-to-action (CTA) in your comments to encourage engagement, followed by responding to those comments. This approach will spark conversations, potentially boosting your post’s visibility and promoting your courses further.
Use the free polling tools available on most social media platforms to help with this. These tools enable you to post a question that only requires a button click from your followers to respond.
This is an easy way to interact with your audience and learn much about them. You can use this to gather feedback on new courses, learn about preferred client options, and discover more about their lifestyles and personalities.
Here are some poll question ideas you can ask:
The answers you receive may provide interesting insights that can be repurposed into shareable content and help refine your strategy.
However, you can ask simple but contentious questions that inspire people to voice their opinions if you just want to boost engagement. Here are some examples:
Creating polls related to current trends or hot topics can be even more effective. The goal is to encourage interaction with your posts so that people will remember your business, improve your content, and share information about your courses.
_ILLAFTrain_833c2ffaed505c437f217841050ad84f5e9fe63d_b2df9780c876ca4dcdc2703115660060.jpg "Social Media Marketing")
People are savvy about marketing. Building trust requires showcasing your successes and connecting real people to your courses. Social proof is a crucial marketing tool that all training providers should leverage to promote their offerings. So, encourage clients to leave reviews on relevant platforms and share positive feedback on your social media channels.
Alternatively, you can contact your most loyal clients and ask them to participate in a case study or testimonial video. Tag them or their businesses in the post to encourage them to share it with their audience and increase the post's reach. You can offer certain incentives to clients who help you create testimonial content, such as a gift voucher or a discount on your courses. Be sure to inform your current clients about this through your website or by using email marketing.
In Conclusion
This part of the article has discussed 6 tips for the course social media marketing, and Part II will discuss 6 more.
